Information

Daniel Swarovski (October 24, 1862 – January 23, 1956), formerly Daniel Swartz, was born in northern Bohemia (now the Czech Republic). His father was a glass cutter who owned a small glass factory. It was there that a young Swarovski served an apprenticeship, becoming skilled in the art of glass-cutting. In 1892 he patented an electric cutting machine that facilitated the production of crystal glass.

In 1895, Swarovski financier Armand Kosman and Franz Weis founded the Swarovski company, originally known as A. Kosmann, Daniel Swartz & Co, which was later shortened to K.S. & Co. The company established a crystal cutting factory in Wattens, Tyrol (Austria), to take advantage of local hydroelectricity for the energy-intensive grinding processes Daniel Swarovski patented.

The Swarovski Crystal range includes crystal glass sculptures and miniatures, jewelry and couture, home decor, and chandeliers.

All sculptures are marked with a logo. The original Swarovski logo was an edelweiss flower, which was replaced by a "S.A.L." logo, which was finally replaced with the current swan logo in 1988. The swan logo is being phased out in favor of simply the Swarovski name, as the brother of the last director Asteles Barres has begun to use a variant of the swan for his crystal company in Barcelona and appears to have some prior claim.

To create crystal glass that lets light refract in a rainbow spectrum, Swarovski coats some of its products with special metallic chemical coatings. Aurora Borealis, or "AB", is one of the most popular coatings, and gives the surface a rainbow appearance.Other coatings are named by the company, Crystal Transmission, Volcano, Aurum, and Dorado. Coatings may be applied to only part of an object; others are coated twice, and thus are designated AB 2X, Dorado 2X etc.

In 2004 Swarovski released Xilion, a copyrighted cut designed to optimise the brilliance of Roses (components with flat backs) and Chatons (diamond cut).

The Swarovski Group also includes Tyrolit (makers of abrasive and cutting tools); Swareflex (reflective and luminous road markings); Signity (synthetic and natural gemstones); and Swarovski Optik (optical instruments such as binoculars and rifle scopes).

The company runs a crystal-themed indoor theme park, Swarovski Kristallwelten (Crystal Worlds) at its original Wattens site (near Innsbruck, Tyrol, Austria). The Crystal Worlds centre is fronted by a grass-covered head, the mouth of which is a fountain. The grass-covered Crystal Worlds houses exhibitions related to, or inspired by, the crystals – but do not include explanations of how the famous designs are made, produced or finished.

In 2004, Swarovski created the 9-foot-diameter (2.7 m), 550-pound (250 kg) star that tops the Rockefeller Center Christmas Tree in New York City for the first of five consecutive years.

Swarovski was a sponsor for The Phantom of the Opera, in which the "standing model" of the chandelier was composed of Swarovski crystals. A Swarovski shop window is visible later in the film. However instead of using the edelweiss flower, which would have been the case in the era the film was set, the current swan logo was used.

Swarovski is product-placed in the 2011 J-Lo promo video for the single "On The Floor", alongside Crown Royal Whisky and BMW.


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